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HOSPITALITY / F & B - BRAND & CONTENT DIRECTION

DESCRIPTION

This project brings together selected work across restaurants and hospitality brands, focused on building a coherent brand presence through positioning, design direction, and content systems.
My approach starts with clarity: defining what the brand stands for, how it should speak, and how it should be experienced across touchpoints — from menu culture and atmosphere to social media and campaign storytelling.
From there, I translate direction into visual execution, combining food photography, short-form video, and social-first content design within a consistent narrative structure. The outcome is not isolated content, but a repeatable system that helps hospitality brands communicate with consistency, aesthetic coherence, and commercial relevance.

ROLE

Creative Direction · Brand Positioning · Social Strategy · Content System Design · Food Photography · Video Production · Post-Production

TYPE

Hospitality · Food & Beverage · Brand Storytelling · Social Content · Campaigns · Visual Identity Support

  • Instagram
  • TikTok
  • LinkedIn

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All visual content and project material presented on this website is the intellectual property of Constantinos Droutsas,unless otherwise stated.

Brand names, logos and trademarks belong to their respective owners. This website is intended for portfolio and professional showcase purposes.

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