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LUMINOX x BEAR GRYLLS x TIDE - NO PLANET B
DESCRIPTION
This project was developed as a narrative-led campaign connecting Luminox’s performance identity with Tide Ocean Material®, turning sustainability into a clear, product-rooted story.
The film begins with a plastic bottle thrown into a bin, a quiet everyday action that triggers a transformation journey. The story then shifts into the ocean, where the bottle sinks, breaks down, and evolves into a new material state. Through cinematic transitions and visual metaphors, it is re-formed into fibers and engineered into key components of the watch, including both the strap and the case, carrying the message: “I used to be a bottle.”
I originated the concept and led the full creative and production direction from script to final delivery. The campaign combined 3D and motion design with live-action footage, supported by editing, VFX, compositing, and sound design to deliver a cohesive system across film, social formats, and key visuals.
ROLE
Creative Direction · Concept & Script · 3D/Motion Direction · Post-Production · VFX · Sound Design
TYPE
Campaign Film · Social Content · Key Visuals · 3D/Motion
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