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BARQUE - SWISS/MED DESIGN HOUSE
DESCRIPTION
Barque is a Switzerland-based concept brand and creative platform, built to translate Mediterranean craft and cultural references into a contemporary design language.
The project focuses on brand meaning before form: establishing a clear narrative, a structured visual identity, and a consistent content system that can scale across products, packaging, and digital channels.
My work covered the full development of the brand world — from creative direction and positioning to identity design, visual guidelines, and content strategy. The result is a coherent, minimal, and modular system designed for long-term growth, collaboration, and international relevance.
ROLE
Creative Direction · Brand Architecture · Storytelling & Visual System Design
TYPE
Brand Platform · Identity System · Content System · E-Commerce
(in development)
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